About Us

Twenty-eight years ago, two sisters, Rosalie and Serena, shared a simple dream: to create a boutique where women could discover beautiful clothing that felt just as good as it looked.

Growing up in Florida, fashion was always part of our lives. We believed that getting dressed should feel effortless, comfortable, and confidence-boosting — not complicated. In 1998, we turned that belief into reality and opened what would eventually become Rose Boutique Florida.

Over the past 28 years, we have proudly helped thousands of women across the United States find styles that combine comfort, elegance, and timeless appeal. While fashion trends come and go, our philosophy has always remained the same: every woman deserves to feel confident in what she wears, regardless of age or occasion.

Every collection we offer is carefully selected with our customers in mind. We focus on pieces that are flattering, comfortable, easy to wear, and designed to become favorites in your wardrobe for years to come.

Today, Rose Boutique Florida remains a family-inspired boutique built on the same values that guided us from the very beginning: honesty, quality, personal service, and a genuine appreciation for the women who choose to shop with us.

As a heartfelt thank-you to our wonderful customers, we're celebrating with our biggest End of Season Sale of the year. To make room for exciting new arrivals, you can enjoy savings of up to 70% OFF on selected styles for a limited time.

And because we love rewarding our customers, you can enjoy even more savings:

• Buy 2 pieces and receive an extra 10% OFF
• Buy 3 pieces and receive an extra 15% OFF
• Buy 4 pieces and receive an extra 20% OFF
• Buy 5 pieces and receive an extra 25% OFF

From our family to yours, thank you for being part of the Rose Boutique Florida story. Your support has meant everything to us over the past 28 years, and we look forward to helping women feel confident, comfortable, and beautiful for many years to come.

With love and gratitude,

Rosalie & Serena 💕
Founders of Rose Boutique Florida